Digital Marketing

Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care....

Despite ChatGPT’s explosive growth, nearly all of its users also turn to Google, per new Similarweb data shared by SEO...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost...

Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands reach....

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring...

Logan Kilpatrick, lead product manager for Google, said on Friday that Google’s AI Mode will be the “default” search experience...

For as long as marketers have been chasing leads online, the debate over gated versus ungated content has raged.  Entire...

Generative AI has quickly shifted from experimental novelty to everyday utility – and with that shift comes growing scrutiny.  One...

For years, I’ve updated my working definition of SEO to capture how the discipline has evolved.  Here’s how those definitions...

The European Commission fined Google 2.95 billion euros ($3.45 billion) for its dominance and anti-competitive ad-tech business. The EU Commission...

Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more...

The search marketing community today is remembering Alan Bleiweiss, a veteran SEO consultant known for his detailed forensic site audits,...

Apple is preparing its own AI-powered search engine. Known internally as World Knowledge Answers, it will debut next spring as...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report....

Google can keep its Chrome browser, but it can no longer have exclusive search deals and must share its search...

“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison...

A viral social media post is roasting Google’s AI Overviews – the company’s AI-generated answers in search results – accusing...

Your brand message is no longer entirely yours to control.  AI systems have become storytellers, shaping how consumers discover and...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines.  But with the rapid rise of...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms.  If you come from...

Simplified personas built as fictional characters with broad pain points are outdated in the future of search.  Think “Curious Cathy,”...

Getting your service area business verified on Google can be challenging, especially when video verification is required.  What Google expects...

Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s...

Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign...

Google has confirmed it fixed an issue with its crawlers impacting “some sites.” The issue was “reduced / fluctuating crawling”...

Google has remained a stable source of traffic to news publishers over the past year. Although many websites have seen...

Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API...

TikTok is capping hashtags at five per post, a shift some users have recently noticed through in-app notifications. Details. TikTok...

Google Ads will remove manual language targeting for Search campaigns and shift fully to AI-driven language detection by the end...

Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving advertisers visibility into how...

Shopify powers over 5 million active stores and remains the go-to ecommerce platform for many fast-growing brands.  Its out-of-the-box setup...

Marketing has never had more data – and never been more blind.  Third-party cookies are disappearing, ad platforms guard their...

Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights, streamlined navigation, and improved...

LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly to a LinkedIn Event...

The war for naming and defining the new search is more ferocious than ever. I don’t care what you call...

Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered...

Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or...

YouTube rolled out a set of creator-friendly updates, including doubling the image limit in Community Posts, improving auto-dub editing, and...

For (dangerously) close to three decades, a large portion of the web was built on a simple and incredibly profitable...

Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources...

By now, you’re almost certainly feeling the effects of the tariff teeter-totter by the U.S. that started earlier this month. ...

Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged...

Meta introduced a small but potentially powerful tweak to its Advantage+ Catalog campaigns: dynamic overlays. Advertisers can now add price,...

Google Analytics just made it easier to get quick insights and more accurate attribution. The Reports snapshot section now includes...

Google today expanded its Checkout on Merchant feature to Demand Gen campaigns serving on YouTube In-stream inventory. Previously available only...

YouTube is testing a new AI Overviews carousel. It will appear in search results for select queries. The feature uses...

Shopify is changing how it handles checkout. If you’re running Google Ads or Analytics, you’ll need to act soon. Key...

Google unexpectedly decided not to implement a new standalone prompt for third-party cookies in Chrome, allowing ad tech companies to...

The platform behind your site plays a bigger role than you might think. From site speed and mobile responsiveness to...

Google search ad spending grew 9% year over year in Q1 2025, according to new data from digital marketing agency...

Google will now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom...

Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews...

The U.S. Department of Justice successfully prosecuted its antitrust case against Google, with Judge Leonie Brinkema ruling that the company...

AI Overviews, Google’s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators....

Return on ad spend (ROAS) has been the default metric for evaluating Google Ads performance for years.  It’s easy to...

Affiliate networks aren’t one-size-fits-all.  Between evolving tracking laws, new tech capabilities, and shifting fee structures, the best choice depends on...

Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report....

Google announced the release of version 19.1 of its Google Ads API, focusing on expanding capabilities for Demand Generation, video...

Apple is officially dropping the “Search” from Search Ads to better represent its expanding ad placements across the App Store....

TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more...

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means...

Advertisers are receiving step-by-step guidance emails from Google Ads aimed at improving campaign performance over a three-month period. The details....

Google is being criticized for sending emails to small business owners urging them to oppose California Assembly Bill 566, legislation...

A few weeks ago, Google promised us the 24-hour data in the Search Performance report view would soon come to...

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has...

The dust still hasn’t settled. If you’re a recipe, travel, or lifestyle blogger, chances are the past few weeks have...

Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in...

Online advertising platform Marin Software announced plans today to dissolve the company, subject to shareholder approval. Marin’s board of directors...

Uber Advertising will integrate Instacart’s Carrot Ads solution to extend the reach of Uber Eats’ Sponsored Items to more Consumer...

A few weeks ago, we caught Google linking text within its AI Overviews to its own search results. Well, today...

Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and...

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have...

Google is directing its quality raters to flag pages with auto or AI-generated main content – and rate them as lowest...

© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces...

With Google’s introduction of its vision match feature, users can now describe a product they’re looking for, and AI will...

© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces...

Google has added multimodal capabilities to its new AI Mode feature, letting you ask your questions with the assistance of...

Google’s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called “an experiment...

Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature...

Google now lets you automatically add screenshots of landing pages in Demand Gen campaigns. This new feature is designed to...

President Trump extended the deadline for ByteDance to sell TikTok’s U.S. operations by 75 days, pushing the cutoff date to...

Apple’s internal playbook for rating digital assistant responses has leaked — and it offers a rare inside look at how...

After a couple of months of testing, Microsoft has officially and formally announced the launch of Copilot Search in Bing....

A great piece of content doesn’t just rank—it drives the right traffic, at the right time, with the right message....

Search is dead, long live search! Search isn’t what it used to be.  Search engines no longer simply match keywords...

© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google...

If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s...

Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand...

Microsoft Advertising will require advertisers to provide explicit user consent signals starting May 5. First communicated to advertisers a few...

Reddit Ads is introducing a suite of new tools aimed at helping small and medium-sized businesses (SMBs) streamline campaign management,...

There has been a striking drop in remote SEO role listings — down to just 34% — as well as...

Google has dropped its AI while browsing feature, formerly known as SGE while browsing. Google didn’t say why it removed...

Email is more than just a communication tool. It serves as the backbone of first-party data, identity resolution, and personalized...

To meet the web content crawlability and indexability needs of large language models, a new standards proposal for AI/LLMs by...

Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The...

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight...

LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize...

Google is rolling out new conversion tracking columns for Demand Gen campaigns, giving advertisers a more nuanced view of social-style...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your...

A new profile of Elizabeth Reid, the head of Google Search, confirms that Google is moving away from its longstanding...

How does adding coordinates to the EXIF data affect local rank? Our team wanted to find out. That’s why we...

Google is now rolling out access to AI Mode to its second batch of users. Google first allowed Google One...

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative.  Neither of these...

Google’s AI Mode became available earlier this month as a Google Search Labs experiment. After performing hundreds of AI Mode...

In December Google added 24-hour data to the Search Performance report in Google Search Console. Now, that data will soon...

Relying solely on Google for search visibility is no longer viable today.  Search behavior is diversifying, particularly among younger demographics....

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge...

When Google launched the March 2025 core update last week, Google said there will be a series of improvements aimed...

Google is rolling out a significant update to its Performance Max campaigns, giving advertisers more transparency and control over their...

If you’re managing multiple campaigns for your brand or your clients, you know how hard it is to scale landing...

Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has been...

Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions — and personalization is...

Generative AI is rewriting the SEO playbook. The days of simply ranking high and earning clicks are fading and being...

Google Ads has begun rolling out channel control for select Demand Gen campaigns. This feature will let you specify where...

Microsoft has added the ability to compare date ranges within the Search Performance report in Bing Webmaster Tools. This allows...

Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025,...

Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This...

Google today released the March 2025 core update. Google said this core update “rollout may take up to 2 weeks...

Google’s controversial site reputation abuse policy certainly ruffled a few feathers since its rollout last year. Well, like it or...

Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube.  From in-depth tutorials to video podcasts,...

Google released new information about its ad review process, explaining its hybrid approach to enforcing policy violations across its advertising...

Google will be replacing Google Assistant with Gemini later this year, this is across mobile phones, tablets, cars and devices...

Staying ahead in Google Ads means adapting fast.  With Video Action Campaigns (VAC) being phased out and absorbed into Demand...

YouTube is rolling out new features that make it easier for creators and brands to connect their collaborative content with...

Google Analytics is enhancing its reporting capabilities with three new features designed to help users better understand their data and...

Is your landing page converting better—or worse—than your competitors’? If you’re not sure, now’s the time to find out. Unbounce’s...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice...

AI search engines and chatbots often provide wrong answers and make up article citations, according to a new study from...

Search has transformed. AI-powered results, featured snippets, “People Also Ask,” and Google’s Search Generative Experience (SGE) are redefining how —...

Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your...

© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces...

English-language keywords are becoming more competitive daily, making it harder to rank for popular terms – even with an unlimited...

Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in...

TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces...

After 12+ years in SEO, selling to hundreds of clients – from small businesses to global brands – I’ve learned...

Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the...

SEO is evolving faster than a fruit fly colony in a genetics lab – constantly adapting, mutating, and surprising even...

Google AI Mode is now here and available within Google Search Labs; it is a new search mode that goes...

AI has been a part of PPC for years through features like smart bidding and audience targeting.  But in the...

Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality YouTube Shorts...

Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance.  Here’s...

Google’s Ads and Commerce product lead, Vidhya Srinivasan, today outlined how the company is reimagining advertising as “avenues for tailored...

Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up.  To stand out,...

Starting on Saturday, March 1, 2025, some advertisers have noticed their ads are not running and not getting impressions or...

Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand...

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC...

No SEO strategy is one-size-fits-all, but there are common practices we follow when helping websites recover from traffic losses or...

I’ve been auditing Google Ads accounts for over 10 years. I can confidently say that the same issues appear in...

It’s no longer groundbreaking to say that the SEO landscape is evolving. But this time, the shift is fundamental.  We’re...

Searchers are twice as likely to click on a brand they know than a top-ranked result, according to a survey...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously,...

Shoppers expect fast, accurate, and personalized search results—but many retailers still struggle with product discovery. The State of Product Discovery...

Google will now associate your booking links it finds in your Google Business Profiles automatically with your Google Local Service...

Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to...

If you feel like you’re being pulled in different directions with your SEO program, you aren’t alone.  How do you...

Chegg, the publicly traded education technology company, has sued Google over its AI Overviews, claiming they have hurt its traffic...

Change is the only constant – a truth marketers, especially those in SEO, know all too well.  The search landscape...

Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic...

Even in 2025, as platforms like LinkedIn (not known for creativity) double down on video, many new clients coming to...

A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group)...

Google Ads is making a major change to its Search Partner Network by automatically opting all accounts out of serving...

The European Commission is preparing to charge Google with violating the Digital Markets Act (DMA) after the tech giant’s proposed...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local...

Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant...

Google announced it is expanding AI Overviews to show on more Google Lens results, including more novel or unique images....

As of a few days ago, Google now allows advertisers to use fingerprinting to track users across devices and websites,...

Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across Google’s inventory.  However, with its “black...

The traditional marketing funnel doesn’t reflect how users actually search and engage with content today—and it’s hurting your SEO. With...

We rely on search engines to find information every day, but what if there was a better way?  Instead of...

If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI.  When paid...

Google is capping Customer Match list durations at 540 days, a significant shift that could impact advertisers’ targeting strategies and...

Google released comprehensive answers to the most frequent questions about Performance Max, based on feedback from webinars, advertiser roundtables, and...

Google had this really visible bug over the past week, where the number of reviews shown on a Google Business...

As marketers, we love to explore emerging strategies and trends to stay ahead of the curve. However, what’s relevant and...

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with...

Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management...

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t...

Google has updated its Merchant listing structured data guidelines to add a new beta for member pricing priceType, aka validForMemberTier property....

Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs...

Google Ad Manager and other ad services, including Campaign Manager 360 and Display & Video 360, are experiencing technical issues,...

Less than 1% of views of YouTube videos come from Google search clicks, according to a member of Google’s legal...

Google will soon fully transition to automatically generated publication pages next month, in March. Back in April 2024, Google told...

Website migrations are one of the most challenging aspects of SEO. No matter how much experience you have in technical...

Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’...

Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it...

Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured.  In...

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI.  Many advertisers assume...

Mastering user intent is all about putting yourself in your user’s shoes. It’s easier to do that if you know...

UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at...

Meta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing...

People are adopting AI as a complement to classic search, not a full replacement, according to a new survey by...

Google is reportedly testing a new search feature named “AI Mode.” AI Mode in Google seems like a new way...

You no longer need to login or create an account to use ChatGPT Search from OpenAI. You can now just...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can...