Digital Marketing

Google revised its policy for dating and companionship advertisers, pushing back enforcement and clarifying certification rules for aggregators. Extension. The...

Google streamlined the process for importing cost data into Analytics, reducing mandatory fields and offering more flexible reporting options. The...

Cybercriminals are exploiting Google Search ads to steal Microsoft advertising account credentials, revealing a sophisticated phishing scheme that has potentially...

Google resolved a six-month-long headache for online merchants by restoring filtered product download capabilities in Merchant Center Next, bringing the...

SEO analysis can be time-consuming, but automating the process helps eliminate repetitive tasks and speeds up important website optimizations.  This...

Google today announced upcoming updates to its Demand Gen advertising platform. These include new controls over ad placement and enhanced...

Google has launched a new Search Labs experiment named “Ask for me.” Ask for me lets you use Google AI...

Google recently gathered influential voices in the food industry to unveil the latest trends shaping restaurant search and digital marketing....

Is your website traffic dropping, leaving you unsure of what went wrong? Every day without action means more lost rankings,...

Google is rolling out one-on-one appointments with technical experts to help advertisers properly implement conversion tracking tags on their websites....

Google is launching a limited test using AI to automatically generate background images for Shopping Ad product listings. How it...

Meta is removing the Audience Types option from Advantage+ catalog ads that use the sales objective, pushing advertisers toward its...

A majority of marketing leaders are diversifying and adjusting their strategies due to AI search, the fragmentation of search, and...

The holiday season saw a significant increase in digital ad spending across retail media, paid search, and paid social channels...

Google is testing a new search results display for a small group of EU users when they search for products,...

Google acknowledged that Performance Max (PMax) campaigns can be controlled through API placement exclusions — contradicting months of its own...

YouTube is testing a new advertising offering that lets brands own its most prominent ad space — the Masthead —...

Microsoft Ads will soon roll out four major updates to Performance Max, significantly expanding your ability to target, measure, and...

Google has pushed a routine update to its search quality raters guidelines PDF (accessible here). This is a routine update...

As a search marketer, you’re already skilled at creating content that captivates audiences and drives results. But when the audience...

The start of a new year signals more than resolutions – it’s a critical moment for PPC professionals to reset,...

SEO is at a crossroads.  As AI reshapes the digital landscape and Google continues to drive less traffic to brands,...

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and...

Meta is rolling out ads on its Threads app, targeting a rapidly expanding social media platform with over 300 million...

Hubspot’s SEO strategy is the talk of the SEO and marketing world today. Why? Just look at this image: Organic...

Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more...

Since its introduction in 2021, Performance Max has gained traction for its ability to streamline performance marketing, especially for businesses...

Google Ads will make significant changes to Video View Campaigns starting in April. Google is introducing a Target Cost-Per-View (CPV)...

“Private search term” reporting in Performance Max campaigns was spotted in Google Ads, highlighting queries with fewer than 50 unique...

© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces...

Google rolled out an update to Performance Max campaigns, introducing a new “Source” column in the Search Terms Insights. This...

Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad...

Ever since its launch, TikTok has been a dominant marketing force.  Beyond its impressive reach of over 1 billion active...

Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely.  It’s...

Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools....

With SEO‘s continued volatility, now is the best time to baseline your SEO data and define your strategic SEO roadmap...

The Supreme Court today unanimously upheld a law requiring TikTok’s Chinese parent company, ByteDance, to sell its U.S. operations by...

Sophisticated phishing scams are targeting ad industry media buyers through malicious Google Ads links, allowing hackers to infiltrate accounts and...

Picture this: A campaign you manage has been doing well for months. One day, you check on the performance only...

Chrome extensions are the unsung heroes of SEO, quietly working behind the scenes to make your strategy shine and your...

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics....

© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces...

Tech billionaire Elon Musk could add TikTok to his growing digital empire, which would dramatically reshape the social media landscape...

The Supreme Court on Monday declined to hear Meta’s appeal in a massive class action lawsuit that claimed Facebook and...

Google Ads expanded its Promotion Assets with new barcode and QR code options, giving advertisers more ways to share promotional...

If you’re a digital marketer, you know the challenge of juggling performance goals, tight budgets, and endless to-do lists.  Google...

Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their...

YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we’re...

Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising.  Unlike big brands with massive budgets,...

In a landmark move, Getty Images announced its plans to acquire Shutterstock (disclosure: I previously worked as product SEO for...

The 2024 holiday shopping season marked a pivotal shift in consumer behavior, with paid search leading the way for retail...

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a...

Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital...

Meta implemented “guardrails” in 2023 that exempted high-spending advertisers from automatic content moderation, instead routing their content to human reviewers....

Google is rolling out a new Search Labs experiment named the Daily Listen that provides you a 5 minute or...

Google quietly updated its policies to remove ad scheduling for campaigns using Smart Bidding, raising eyebrows across the paid search...

Reddit today announced two significant product launches: a trends analysis tool for businesses and a new advertising format for its...

Google will update its cryptocurrency and related products policy this month, refining the rules for advertising crypto-related services in the...

Cut+Dry, a major ecommerce platform for foodservice distributors and manufacturers, is integrating Instacart’s Carrot Ads technology to unlock new advertising...

A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns....

Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central...

Google reversed its decision to deprecate the popular Chrome extension, Tag Assistant, after significant user feedback. This move consolidates Tag...

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights...

Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal...

Sundar Pichai, Google’s CEO, and its executive team held a strategy meeting with employees last week on its 2025 outlook...

Google launched seven official and confirmed algorithmic updates in 2024, four core updates and three spam updates. The March 2024 core update...

OpenAI has confirmed it is working to restore access to a number of its services including its popular ChatGPT service,...

The world of digital marketing in 2024 has been nothing short of transformative, with Google once again taking center stage...

Google Ads introduced Brand Report, a new dashboard tool that gives advertisers consolidated insights into reach and frequency across campaigns....

Google’s June 2024 spam update rollout is now complete. The spam update started on December 19, 2024, about seven days ago, finishing...

Another year in SEO has flown by. While 2023 may have been the wildest year in SEO ever, 2024 was...

Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results...

Starting December, Google will expand its “Abusing the ad network” policy to explicitly disapprove ads pointing to destinations penalized for...

When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact...

Keeping up with new developments in the SEO industry can be daunting.  With increasingly frequent Google algorithm updates, rumored insider...

The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream,...

Google’s December 2024 core update started December 12, 2024 and completed about 6 days later on December 18, 2024. As a...

Google was required to file its proposed remedies over the antitrust lawsuit with the Department of Justice. Google was clear...

Amazon’s search engine operates unlike any other, prioritizing conversions over clicks.  To succeed, sellers and marketers must master the nuances...

Digital PR is entering a new era.  As social platforms like TikTok, YouTube, and Instagram become search engines in their...

Google reviews are powerful. They’re essential for building trust, attracting customers, and boosting local SEO.  But what happens to your...

LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into...

Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs)...

Bing Image Creator is now using a newer model to create images, has more ways to create images, allows you...

The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done...

The Bing Search team shared how it helped make Bing Search and Bing’s Deep Search faster, more accurate and more...

LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing...

Could ChatGPT search have a 1% share of the search market by sometime next year? Yes, according to new internal...

All free, logged in ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT search is...

Predicting the trends in PPC for 2025 is exciting but often tricky to act on.  To make it easier, I’ve...

Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens...

When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search...

For years, SEO practitioners have wrestled with the puzzling concept of E-E-A-T – experience, expertise, authoritativeness, and trustworthiness – often...

Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance...

Google released the December 2024 core update today. Yes, this new core update is happening a week after the last...

Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks...

As we close out the year, customer retention is more critical than ever for Shopify merchants preparing to make Q1...

Microsoft has officially removed the cache link and cache operator support from Bing Search. This comes after several months of...

Topic clustering is my preferred approach for building topic authority in SEO.  Even without the benefits of keeping content organized...

© 2024 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces...

Google is currently having delayed indexing issues within Google Search. Google said this is affecting a “small number of sites.”...

Google released a detailed help page outlining the various annotations and badges available for Shopping ads and free listings. These...

Google announced plans for a new Dating and Companionship Ads policy. It will start in March. The new policy requires...

Google’s November 2024 core update is now done rolling out, a Google spokesperson told us. It started on November 11, 2024 and completed about...

Video content is everywhere, but SEO-savvy short-form videos are rare.  Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts,...

Crawl budget is a common source of concern and confusion in SEO.  This guide will explain everything you need to...

Google has updated its latest blog post, the one about expanding its site reputation abuse policy, with several frequently asked...

Buckle up, again? Google Search will continue to change profoundly in 2025, according to Alphabet/Google CEO Sundar Pichai, who was...

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, it’s estimated that up to...

Perplexity, an AI-powered search engine, is broadening its publisher program. It added outlets like Los Angeles Times, Adweek and The...

Lead generation has three undeniable truths:  It’s easy to drive leads. It’s hard to drive quality leads. If you deliver...

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing...

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard...

Rand Fishkin published some great new research on how people use Google today. You can read my take on that...

Establishing yourself as an authority in your niche can be a game-changer for growing your business.  By positioning your website...

Don’t expect advertising anytime soon in OpenAI products, including ChatGPT and ChatGPT search. Although it’s possible OpenAI will add ads...

Google is staring down a £7 billion ($8.8 billion) class action lawsuit in the UK, accusing the tech giant of...

Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back...

Companies are increasingly requesting SEO projections. It’s a reasonable request. SEO efforts often require significant resources and companies want to...

After much anticipation, ChatGPT has finally entered search. And it’s bringing a new approach to how we find information online. ...

Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search...

A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization...

The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google...

The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google...

Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and...

Google Ads is experiencing technical issues. Users are reporting error messages, slow response times, and other unexpected behavior when accessing...

Google’s page experience update set a new benchmark for creating user-friendly websites. It highlighted the growing importance of performance and...

Are you struggling with your SEO budget? You aren’t alone. Many businesses either overspend or underspend – and the results...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few...

Google is making a groundbreaking move into uncharted SEO territory: introducing an AI Sales Assistant directly in search results.  Imagine...

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps...

Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain...

Following its antitrust victory, the U.S. Department of Justice is aiming to fundamentally reshape Google’s digital dominance by forcing the...

Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure,...

Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year. By...

Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features:...

Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is...

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including...

Perplexity is entering the ecommerce world with a new shopping feature for its U.S. paid customers. This move challenges big...

The long-awaited addition of ads into Google AI Overviews seems to be starting. Early examples have been seen in U.S....

To succeed in SEO, it’s essential to understand what your audience is searching for and why. Audience research goes beyond...

Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages...

#opentowork – it’s the hashtag I keep seeing on LinkedIn from SEO professionals. Attached to this hashtag is a long...

A fast website isn’t just a nice-to-have, it’s a crucial part of staying competitive online. This guide covers everything you...

Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram...

Google will stop serving political ads in the European Union by October 2025 due to new Transparency and Targeting of...

Google published a standalone Gemini app for iPhone users on iOS, which can be accessed over here in the Apple...

SEO is far from dead – it’s simply changed beyond recognition. To stay relevant, SEOs must adapt to these shifts,...

YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to...

Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data...

Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate...

Google’s Holiday 100 list for 2024 highlights trending gift ideas across various categories, driven by top search trends, including: Nostalgic...

Google released the November 2024 core update today. The update will take about two weeks to roll out, Google said....

Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately. Key details: Seller...

Getting the best out of a content creator partnership for social search starts with a strong brief.  Without clear, actionable...

YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key...

Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic...

Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by industry analysts but...

Google will unpause its ban on political and election ads in the US that it set into place after the...

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and...

Traditional SEO tactics alone aren’t enough to keep ecommerce sites competitive in today’s AI-driven search landscape.  To improve search visibility...

President-elect Trump reversed his 2020 stance on banning TikTok, telling supporters to “vote for Trump” if they want to “save...

Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the...

Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements...

Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand...

Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive...

AdMob is rolling out a new app-level setting that controls high-engagement ads in interstitial and rewarded formats, launching in the...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting...

The SEO landscape is changing fast, and many of the tactics we rely on today are becoming obsolete. To keep...

Meta descriptions are crucial in shaping how search engines and users perceive your content.  While meta descriptions don’t directly impact...

Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It’s essential to choose...

Google added a new best practice in its crawl budget documentation to say it is best practice to ensure all...

Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets....

Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited...

Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search...

Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations,...

Personal finance company NerdWallet said its organic search visibility had a “pretty brutal” quarter, a trend that is expected to...

Google search advertising spending rose 11% year-over-year in Q3 2024, showing resilience despite slower pricing growth and the introduction of...

With Google processing 5.9 million searches every minute, optimizing your ad spend has never been more important. Instapage’s Guide to...

Google started pitching advertisers on “Search Bidding Exploration,” an AI-powered tool that identifies valuable but low-traffic search queries. This new...

Google is requiring advertisers to upgrade their call ads to responsive search ads format, mandating new requirements like landing pages...

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before...

I’m a strong proponent of a healthy work-life balance. When I have the capacity to switch off from work, I’m...

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands...

The SEO community has been constantly reminded to prioritize the user in recent years.  One way we’ve embraced this for...

As we approach the end of 2024, the SEO landscape is already shifting, with even bigger changes on the horizon...

YouTube is introducing channel-level ad blocking controls, moving this functionality from AdSense directly into the YouTube platform. How it works:...

Setting clear goals is essential to measuring success in SEO. Goals become even more powerful when aligned with a well-defined...

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to...

Best practices in PPC advertising are helpful. But every account is unique and requires its own strategies for success. The...

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to...

Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a...

Google is making Travel Feeds available to all hotel advertisers in Search Ads. This will let you showcase details like...

Google is deprecating the Sitelinks Search Box, the search box you see under some search result snippets for some categories...

A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How...

Google CEO Sundar Pichai announced major leadership changes in a memo to staff on Thursday, reshuffling key positions and teams....

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the...

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually...