Digital Marketing

Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content. Why we...

Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These...

Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from...

Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or...

Google Colab has been around since 2017 but has gained more popularity recently from SEO professionals sharing code samples.  SEOs...

Google Search might be looking at the items in your menu within your Google Business Profile and how busy your...

Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features...

Apple is set to extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers...

Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The...

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re...

Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. This update...

Google Chrome for Android has added new local places features to Chrome Actions, that will allow Chrome users to quickly...

Google is testing moving the link cards from the bottom of the AI Overviews to the top, making those links...

Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland....

Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns,...

Yelp today introduced eight new business attributes that you can add to your page to help people with disabilities discover...

Google is launching enhanced shopping features to help consumers navigate the upcoming summer sales season, responding to increased interest in...

Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing:...

Amazon’s Sponsored Brands have always been a central component in showcasing brands and capturing customer attention on the platform. Today,...

One of the greatest failings of a PPC specialist is being unable to take a step back and see the...

In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor. Was he...

Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google...

Google seems to have a bug where it has not indexed new content across both large and smaller publishers over...

Google appears to have pulled back further on AI Overviews following well-earned criticism about its AI-generated answers giving users incorrect,...

Google added new capabilities to its Display & Video 360 API – including advertiser-level keyword management and an optimization objective...

White-label link building can transform your SEO strategy. It allows you to focus on other crucial parts of your digital...

Stop worrying about ranking fluctuations with every Google update. Learn how to build a resilient SEO strategy that thrives amidst...

Google is making it easier for merchants to pull in product listings from their sites through automated “website crawl” feeds...

Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card...

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why...

Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search...

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the...

A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a study and got reactions...

SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google...

Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to...

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20...

Google Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the old interface...

For any SEO professional, staying focused and productive can be a challenge. With constant algorithm updates, changing trends and a...

If you’re chasing trends right now to try and spike your traffic – and by that, I mean choosing the...

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program...

Google announces the v17 release of the Google Ads API, bringing several new features and changes that advertisers and developers...

Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced...

Can you rank in the top 10 of Google with very few links? Not according to a new analysis published...

Google Ads is inviting select customers to join its Advisors Community, offering a rare chance to directly influence its products...

Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit against Google, accusing it...

Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a new service offering...

AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May...

Microsoft is notifying all advertisers that their Smart Shopping campaigns will soon be upgraded to Performance Max, a transition set...

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in...

Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe...

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from...

Google is having some technical difficulties this morning with its news engine. Google News, the news tab in Google Search,...

Brave Search now offers Search Ads on a managed service basis. Brave Search Ads. Here’s what Brave announced: Ads are...

Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and...

LinkedIn has reduced the size of link preview images for organic posts, while maintaining larger preview images for sponsored content....

Google responded to the bad press surrounding its recently rolled out AI Overviews in a new blog post by its...

The search community is still unpacking and processing the huge reveal of the Google Search ranking documents that were made...

Google has confirmed a “logging error” that affected the product snippets reporting within the Google Search Console performance report. The...

A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the...

Google will be shutting down the Google Business Profile chat and call history feature on July 31, 2024. Google will...

Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed...

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint...

SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago,...

I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO...

Google looks stupid right now. And AI Overviews are to blame. Google’s AI Overviews have given incorrect, misleading and even...

Google is testing a large blue visit button under some of the search results in the mobile search interface. The...

With over 60% of all website traffic originating from organic search and 91.5% of clicks going to first-page results, businesses...

TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make...

Starting at around 1:30am ET, Bing Search and the sites Microsoft Bing powers, have been experiencing global and widespread outages....

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. There have been...

WordPress version 6.5 now supports including the lastmod element within sitemaps files, which can help search engines understand which pieces...

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on...

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing...

We’re in a disruptive moment, according to Alphabet and Google CEO Sundar Pichai. Although he is optimistic that Google AI...

Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront...

I don’t know for a fact that people are searching less on Google. I just know it’s true. During Google...

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google...

As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO...

TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content...

The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land...

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to...

Google has added two new crawlers to the Googlebot family of web crawlers: GoogleOther-Image GoogleOther-Video Google said these two new...

Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out...

While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC....

Reddit named Jyoti Vaidee as its first VP of Ads Product, a newly created role overseeing the platform’s monetization engine....

Google is rolling out a new search filter to show only text-based links in the search results. The filter is...

Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take while their accounts are...

New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats...

As Google Search continues to incorporate AI-generated answers into Search, links will live on, Alphabet/Google CEO Sundar Pichai told Bloomberg...

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve...

Receiving negative reviews from former employees is never fun. Getting this sort of detrimental feedback online can feel like a...

Experimentation is an underutilized tool in content strategy for SEO. Traditionally, we create content based on research and theory, wait...

Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed...

Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot, a leading marketing and CRM...

The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big...

Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was...

Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. Logical next...

TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from...

Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The...

“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of...

Google has started its enforcement of the new site reputation abuse policy by deranking or deindexing portions of websites from...

How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that...

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of...

Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft...

Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon. The big picture. Performance...

Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no...

Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings....

HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has...

Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case...

Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true....

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media”...

Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will...

Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google...

The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April...

Google Ads today introduced six new AI features for Performance Max campaigns. Why we care. You’ll want to explore these...

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same...

Today’s SEO landscape is fraught with uncertainty, marked by: Keeping your website strategy tied to traditional notions like keyword research...

The March 2024 core update has been a volatile, mammoth update. It’s been a long and turbulent road for some....

Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we...

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days...

Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase. By the numbers....

Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible...

Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part...

President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance...

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content...

Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015...

Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from...

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For...

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times,...

Have you ever been in a situation where not everyone was on the same page? It happens often in the...

While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there...

Discover how a well-structured team can overcome and outperform unpredictable algorithm updates. Edna Chavira on April 19, 2024 at 9:56...

Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate...

Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed...

Brave Search introduced a new AI answer engine called Answer with AI. It will produce AI-generated answers “synthesized” from multiple...

Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year....

YouTube has introduced two new measures in its crackdown on ad blockers. There will either be:  Buffering issues. An error...

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a...

Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy...

Google Search Console has released a security update around user permissions and controls management where you can better manage the...

Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In...

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship...

Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as...

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls....

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s...

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads...

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to...

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts....

Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages...

Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai,...

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize...

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm....

Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according...

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study...

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content...

Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially...

Google’s AI overviews are beginning to appear in search queries for a “small slice” of logged-in users in the UK....

Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in...

When you work in an industry like SEO, staying updated on new technologies is crucial. But, not all learning needs...

“SEO audits are a waste of time.” That one hurts to read, doesn’t it? Recently, I came across a LinkedIn...

Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by...

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LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add...

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360...

Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos,...

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With...

YouTube unveiled three new updates for content creators, intended to provide them with a deeper understanding of their audience and...

Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from...

Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate...

Perplexity, an AI-powered search engine, is planning to introduce native advertising in related questions, according to Adweek. How it will...

Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform...

Google has not announced a date for when it will fully launch the Google Search Generative Experience (SGE). We know Google has...

In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external...

Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams?...

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now...

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the...

Google has issued a correction from its previous statement in early February that Web Stories no longer showed in Google...

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see...

Amazon must now share details about the ads it serves in the European Union through a public library. The retail...

Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 million advertiser accounts last year – nearly double...

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to...

Google Product Studio is now available to merchants based in Australia and Canada. Previously, the suite of free, AI-powered tools...

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When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and...

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the...

TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was...

Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers...

Bing Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers,...

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search...

AltaVista. Lycos. Yahoo. Once upon a time, these were the most popular search engines in the world. Then along came...

SEOs are already speculating about which update did what to which sites (the March 2024 core update or March 2024...

The decision to hire a new SEO agency brings high hopes for what might be achieved together. In these early stages,...

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider...

Google’s March 2024 spam update rollout is now complete. The spam update started March 5, about 15 days ago. The...

In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are...

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign...

Google is making a number of changes to its executive team running Google Search: Liz Reid, who was leading up...