Digital Marketing

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can...

As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great...

Microsoft Advertising is piloting a new user interface for select users. The platform is yet to confirm a timeline of...

Meta announced that CrowdTangle will be discontinued on Aug. 14, 2024, as the company shifts its focus toward developing new...

Google is rolling out a change to the perspectives filter, renaming it from perspectives to forums. A Google spokesperson told...

Microsoft is reportedly using pop-up ads within Google Chrome to prompt users to switch their default search engine to Bing....

As I write this, we’re in the first week of the March 2024 core and spam updates – and the...

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various...

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate...

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform....

I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed...

TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in...

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns...

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that...

Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s Knowledge Graph...

This Tuesday, Google will roll out a change to the Core Web Vital metrics where it will replace First Input...

The day after Google released its new search spam policies, including the March 2024 spam and core updates, Google began...

Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes...

Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature,...

TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the...

In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks...

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Many nonprofits enjoy a spike in donations at the end of the year. And so, they focus their digital marketing...

LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was...

Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these...

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing...

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality...

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors,...

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to...

Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This...

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series....

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Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The...

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider...

Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect...

Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and...

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider...

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content...

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28....

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance...

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider...

Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had...

Migrating a large website is always daunting. Big traffic is at stake among many moving parts, technical challenges and stakeholder...

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the...

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names....

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content...

It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching...

Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made...

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The...

Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your...

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in...

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is...

How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and site...

Websites using first-person pronouns, first-hand experience and a cookie consent banner were more likely to see positive visibility gains during...

Google added new structured data to support product variants on e-commerce stores, this includes new technical documentation on how to...

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report...

In a recent update, Google has mandated that all third-party providers include a dedicated opt-out landing page within the New...

Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. The error affected a...

Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to...

Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. Ad clicks for...

Goggle Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. From March, this section will include: “Enticing...

Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure...

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center,...

Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech...

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4...

Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added...

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account...

Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping app...

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The...

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and...

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the...

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider...

Google Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports...

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content...

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual...

Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users...

SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 11-12. As you know, 2023 was an...

Microsoft Copilot announced a trio of updates to its platform, including: A new homepage design. New inline editing of AI-generated...

Snap’s revenue saw a 5% increase for the final quarter of last year, reaching $1.36 billion. Despite this growth, the...

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant...

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The...

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a...

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain...

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal...

Did you know that 65.8% of people think AI content is equal to or better than human writing? This is...

Google today released the third iteration of its SEO starter guide. This version is about half the size of the...

Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers,...

Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to...

Amazon generated $14.65 billion from its advertising services in the final quarter of 2023. The figure marks a 26.8% increase...

Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will...

On March 12, 2024 Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals...

TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience...

Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8%...

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set...

Advertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile,...

Successful search marketing requires thoughtful coordination between diverse teams responsible for SEO, PPC, analytics, and beyond. One key to nurturing...

SEO has been around for decades, yet experiences with it vary widely. The fact that so many agencies offer SEO...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some...

Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this...

Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth...

In March, I published a study on generative AI platforms to see which was the best. Ten months have passed...

Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you...

Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience...

Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment,...

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences...

LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy,...

Google fully rolled out its conversational experience to all advertisers in the U.S. and U.K. This feature will soon be...

Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that...

Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports....

Google is trialing a new local search box called Nearby Events and Deals. The new SERP feature, which is only...

Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer...

In global markets, effective SEO extends beyond keywords and backlinks. It must consider cultural nuances to resonate with diverse audiences...

Major shifts in 2024 will disrupt the PPC industry. Third-party cookies will be retired, accelerating privacy-focused measurement. Meanwhile, automation through...

404 page errors can frustrate users and cause them to leave your site.  However, with some foresight, these errors can...

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective...

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement,...

Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A...

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to...

Join a joyous celebration of life, honoring the long list of SEO tactics and concepts we lost this year. Remember...

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA)....

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal...

Copilot Pro, the most advanced and fastest version of Copilot, has been released today by Microsoft. Copilot, the new name...

The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it...

If you have a Google Business Profile, it’s a good idea to frequently check and see how your it’s performing....

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. From incorrect account suspensions to...

Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along...

YouTube video layouts can now be edited when converting long-form clips into Shorts. The new editing feature, compatible with all...

Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why...

TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and...

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might...

TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions...

Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers...

TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 billion this...

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic...

Group M is planning to simplify the buying and placement of ads on streaming services for advertisers. Through the GroupM...

The Google Ads gambling and games policy United States country-specifics has been updated. From January 4, the platform will accept...

Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option...

For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is...

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why...

As search marketers brace themselves for SEO’s next chapter, it’s easy to get caught off guard by disruptions from generative...

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights...

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights...

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad...

The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has...

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience....

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given...

Google Ads has confirmed that support is not being phased out. With the introduction of a paid support service in...

Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of...

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam.  AI-generated content has also made...

One of the joys of living in a place where the winters tend to be long and dark is the...

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s...

Google posted an indexing issue with Google Search, saying it is investigating reports of indexing delays for content. Google said...

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns....

Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in...

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The...

Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a...

4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they...

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending...

Video content is hugely popular on Instagram, with up to 91% of users watching videos on the platform weekly. This...

You have a client emailing every half an hour asking if that analysis you promised is ready. Your boss is...

Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s...

YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating...

Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising....

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take”...

Google Ads will stop responding to multicall requests within hybrid setups from January 2024. The announcement comes as the platform...

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection...

Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification...

SearchBot here! It’s been a few weeks since our launch and I’ve been watching with glee as more than 500 of you...

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be...

Google patents offer valuable insights into the search engine giant’s latest innovations and priorities for improving search technology.  This article...

Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that...

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers.  This article reviews LinkedIn’s major 2023...

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables...

X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers. Grok was developed by xAI, the artificial intelligence venture...

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you...

Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an...

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from...

Google Analytics 4 is introducing three new reports that allow you to analyze data seamlessly from your integrated 360 ad...

Google confirmed that the November 2023 reviews update is now complete. This update, announced on November 8, 2023, rolled out over a...

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing,...

Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics...

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise...

Are you looking to improve your website’s SEO and increase organic traffic? This white paper from Search Pilot presents 8...

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores...

Google is expanding its video requirements where the video must be the main content of the page to show up...

Google has yet some more rich result and structured data support for its Google Search results that you can leverage...

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed...

Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and...

Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads. Conversation Placement sits within a...

Meta is reportedly planning to launch Threads in the EU before the end of the year. The news comes after...

Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is...

Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in...

Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance....

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your...

A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s Funnel breaks down a...

Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Google...

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates...

YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For...