What counts as a “good” conversion rate in 2025?
1 min read
If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just 3.8% (SaaS) to 12.3% (Legal) — and that variance can reshape how you interpret your landing page performance.
This free report doesn’t just give you numbers. It gives you context — by vertical, by strategy, and by conversion event — so you can benchmark smarter, optimize where it matters, and stop second-guessing your results.
Download the full report to see where your landing pages really stand.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
New on Search Engine Land
About the author
Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, and webinars on a wide range of digital marketing topics- from advertising, analytics, data and content management, to email marketing, SEO and PPC campaign management, and much more. Visit us at http://digitalmarketingdepot.com.
